For my personal branding I wanted to find a unique way to establish an image for myself by showing my own heritage and my personality. I came up with the idea of designing a distinctive, memorable, simple, and timeless monogram that could depict my essence and I also designed a “papel picado” (a decorative Mexican craft created out of paper cut into elaborate designs) background to represent my cultural background. The “papel picado” background I designed is intended to be flexible enough to work in a variety of applications and show consistency throughout all the deliverables.

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