DA PACKAGING

This project consisted in creating a brand (logo) and design the packaging of a cosmetic product. In this case I chose rose water. I came up with the name Apotheca for the brand that is inspired on the word “apothecary” but with a Latin touch. For the overall packaging design, I wanted to create something different from the competition, which was basically a pink, red or white label with a big image of a rose. I designed an elegant, feminine, and simple design with a retro but still modern feel. I created a hand drawn design of roses and leaves that have an old look and I painted them digitally to get the modern feel I was looking for. I really like how all the panels are consistent in the design and work together as one.